Catalog Start-ups: What You Need to Know

Sure, cataloging is fun and exciting, and it can be rewarding. My intent is not to scare readers away from the prospect of starting a catalog from scratch. Rather, I want to make you aware of what it takes to start a catalog today and what is the best strategy for doing so. I want to give you some idea of what it will cost, and how long it will take to achieve profitability. I’ll also discuss spin-off catalogs and how they can leverage your housefile.