Catalog Retailers’ Resolutions for a Profitable New Year

4. Develop your IT infrastructure. Your company’s bread and butter is its catalog. However, a state-of-the-art IT infrastructure to support sales and fulfillment is essential to maximize your catalog’s marketing power. Is your e-commerce platform competitive? Are your merchandising, fulfillment and inventory management systems integrated for optimum efficiency? IT costs have gone down while functionality has improved. An investment in IT can have the most significant impact on a catalog retailer's performance.