Catalog Retailers’ Resolutions for a Profitable New Year

3. Continue to prospect … but in new ways. New customer acquisition is extremely expensive for catalog retailers who limit themselves to the traditional prospecting method of list purchasing. Catalogers must think outside of the box to attract new customers through search engine optimization techniques and the use of social media discounts to encourage their best customers to spread the word. Even the smallest of catalog retailers can partner with Google or Amazon to reach a new and broader customer base.