Strategy: Promos: What Really Works?

Promotions have become a regular part of doing business and something the consumer expects, especially this year. More than half of all catalogs, in fact, offer some type of promo, and some 20 percent of them offer free shipping!

Promotional offers motivate consumers to buy, helping customers overcome any resistance to purchasing. They’re also designed to encourage buyers to order more of a given item. But what really works?