Catalog Production in the Digital Age

“The idea is to be able to simply populate templates that have been designed for various output purposes — pages laid out in Quark, for example — that will manifest in catalog pages, or pages designed specifically for Web content,” Manes Goodwin explains. “All of the assets would be accessible through a standard Web browser, with various levels of access, of course, and the central repository would interface with any number of internal and external systems, like marketing, inventory, Web publishing and e-commerce applications.”