Catalog Production in the Digital Age

The future of catalog production, she says, lies in a central repository, where all images, content, pricing, product specifications, inventory and versioning information will be encapsulated and made readily available to all those within the cross-media supply chain who have responsibilities for populating or accessing the information. Images, for example, could be stored in high-resolution RGB format, enabling anyone with password-protected access to retrieve, convert, manipulate and repurpose them according to specific output requirements.