Catalog Production in the Digital Age

The Next IT Feat

Automation has been a key print industry goal since CTP reared its head. Automating sometimes redundant and time-consuming processes along the print catalog supply chain is vital if the industry hopes to take full advantage of CTP’s and cross-media publishing’s benefits. Implementation of a technology like MarkzNet offers a precursor example to what Linda Manes Goodwin, executive director of Manes Goodwin Associates, a print production consultancy, calls “the big picture” for catalogers.