Catalog Production in the Digital Age

That’s one of the many beauties of digital workflow: It allows everyone in the print chain to do what they do best. Printers print, and publishers create content and retain control over its integrity virtually up to the point at which the file is submitted for platemaking.

If you’re detecting a theme of automation here, you’re beginning to see how the future of catalog publishing is likely to unfold. Preflighting is just one example of digital manufacturing automation — and that’s just the tip of the proverbial iceberg.