Catalog Doctor: Sure Things
Where do viewers intuitively look for copy? To the right of the image or just below it, inside a box where copy and image are shown together, or where the copy is wrapped around a product image. Using these techniques to increase speed and clarity for your customers helps increase sales.
2: Use Customer Testimonials
Customer testimonials help shoppers reach buying decisions by giving them insights into your products and company. Testimonials also can be very interesting or entertaining. What's more, they take very little room in your catalog. But keep in mind, they do require some work. Where can you ?find recommendations?
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
