Catalog Doctor: Sure Things
Enclosing copy and its image in a single graphic unit is one of the clearest and most intuitive ways to link them for your readers.
Figure 3 masses six products on the left page. This can look beautiful with color-coordinated gifts, decor, dishes and more, and it makes an instantly clear connection between copy and image. Viewers will automatically look above the top row for copy, and below the bottom row. This means they'll never lose focus on your great products.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
