Catalog Doctor: Sure Things
1: Make Your Catalog Layout ?Fast and Easy to View
Many catalogs are pretty, but hard to use. They're great when a photo grabs your customers' attention, but bad when they go searching for the copy. It's not that your customers can't figure out where to find the copy, but is that how you want them to spend their time? No, you want them focused on how great your products are and how much they want to buy them.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
