Catalog Photography: 25 Quick Shots

During an intensive session at the ACCM Conference in Boston on May 21, a panel discussed assorted ways to maximize catalog photography budgets. Most notable among the tips fired out by Carliss Million, VP/creative director of catalog consulting firm Lorel Marketing Group; Geoff Van Sonsbeeck, cofounder/owner of pregnant women’s cataloger Isabella Oliver; and Sue Blesch, senior account executive at North American Color, a pre-press and printing company, were a 25-step plan to make your catalog shoot a success. Below is their list, a hodgepodge of necessary tools, actions and assorted quirky suggestions.