Strategy: Should You Purchase Your Own Paper?

Also, be aware of several misconceptions about purchasing paper. Consider some of the more common objections raised by printers and paper consultants:

Objection No. 1—Printers have more buying leverage than you. If you’re working with respected paper merchants, you’ll most likely enjoy the same leverage afforded to your printer. When you purchase paper direct, you’ll have more control over the exact paper you’re buying and the mill you’re buying from.