Strategy: Should You Purchase Your Own Paper?

While printers traditionally have been more qualified to purchase and manage paper than most small- and medium-sized catalogers, the management and economics of purchasing paper have changed in the past few years, often making it wiser to buy your own paper. Paper merchants have made it easier to purchase paper direct. They often can put price caps in place, although I don’t always recommend this, for reasons explained later. Additionally, they negotiate payment discounts and manage the inventory for you.