Strategy: Should You Purchase Your Own Paper?

Objection No. 4—Your cash flow will change when buying your own paper. Standard terms include a 2 percent discount if the invoice is paid within 20 days and net 30 days from the mill ship date. Paper generally ships one week prior to the press date of a given catalog run. Some printers require a three-week lead time from the press date, because the delivery dates from the mills can’t always be relied upon.