Catalog/Multichannel Business Growing and Prospering, DMA Report Shows

* Respondents whose online sales are increasing reported a 20 percent overall growth rate;

* 45 percent said their “Web site/e-catalog” was their primary marketing channel, followed by the paper catalog (33 percent) and retail stores (22 percent);

* On the offers and promotions marketers would use in 2007, e-mail promotions led the list (82 percent), followed by discounts/special sales (67 percent), coupons (38 percent) and prize/sweepstakes promotions (33 percent);