Catalog/Multichannel Business Growing and Prospering, DMA Report Shows
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* Nearly 70 percent of respondents reported increased multichannel sales over 2005;
* 59 percent reported increased catalog circulation in 2006;
* Of respondents who have catalogs, 44 percent of their total sales came from the Web (vs. mail and telephone), up from 39 percent in 2005;
* 33 percent believe their Web sales were “incremental” — that they wouldn’t have received particular orders without their Web sites;
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- Companies:
- Direct Marketing Association
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