Catalog/Multichannel Business Growing and Prospering, DMA Report Shows

* Nearly 70 percent of respondents reported increased multichannel sales over 2005;

* 59 percent reported increased catalog circulation in 2006;

* Of respondents who have catalogs, 44 percent of their total sales came from the Web (vs. mail and telephone), up from 39 percent in 2005;

* 33 percent believe their Web sales were “incremental” — that they wouldn’t have received particular orders without their Web sites;