Catalog/Multichannel Business Growing and Prospering, DMA Report Shows

Increased multichannel sales and catalog circulation highlighted the findings of a recent Direct Marketing Association report, Multichannel Marketing in the Catalog Industry. Focusing on 2006, the report, based on surveys completed online by 474 catalog marketers, revealed that successful multichannel marketers have consistent and integrated standards across all channels — catalog, retail and e-commerce. Here’s the report’s findings: