Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

Incidently, this variation in page density, also known as pacing, is aesthetically a good thing. It keeps your catalog fresh and interesting as the shopper flips from spread to spread. The page ranking lets you know how well your pagination worked page by page.

Part 1 of this discussion appeared in the Dec. 12 edition of Catalog Success Idea Factory, accessible by clicking here.