Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

To do this, determine an average sales target per page, then build each page to meet that target. Pages should be built with differing product densities determined by the strength of the individual products on the page. Best sellers generate more sales per item so they cost-justify fewer products per page, but weaker sellers require more products per page to generate the same sales.