Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

In addition to pagination decisions, squinch analysis by category provides valuable merchandise information. Categories with high sales per inch are customer favorites, providing justification for adding more SKUs to that category.

Page rankings: Page rank is the final critical element to examine. The ultimate reason for squinch is to provide hard data on which you can develop a catalog pagination that appeals to your customers and improves sales.