Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

Category rankings: Resorting your squinch data by category is an eye-opening experience. Most merchants believe they have a good handle on the relative strength of each category. But an analysis of the category data in terms of sales per inch often reveals previously underappreciated categories. Categories with modest sales and modest space can score near the top in terms of sales per inch. This is an indication that the space allocated to this category can be increased.