Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

But if you paginate based solely on profit, then low demand/high profit items will be featured in prominent positions, which is usually a mistake. Conversely, high demand/low profit items will be minimized or eliminated. Since the real benefit of squinch is to use the data to build a catalog that appeals to your customers, profit-driven decisions alone can defeat you before you start. The profitability of each product is an important consideration in the catalog pagination process, but demand, as measured by sales per inch, is equally important.