Catalog Merchandising: Five Valuable Square Inch Analysis Metrics (Part 2 of 2)

Five additional metrics you can add into your squinch analysis spreadsheet are:

* Profit per inch by item;
* Sales per inch by category;
* Profit per inch by category;
* Sales per inch by page; and
* Profit per inch by page.

Profit per inch: Although it’s available in many software packages, especially those that accompany catalog tracking software, profit per inch analysis isn’t always as useful as sales per inch analysis. Certainly profit is important, but the sales per inch measures the customer demand for each product regardless of its profitability. Armed with this demand data as well as your profit data, and you can make better decisions.