Catalog Merchandising: Five Steps for Easy Square Inch Analysis, part 1 of 2

Part 2 of this discussion will appear in the Dec. 19 edition of Catalog Success Idea Factory.

Bill Licata is president of LCH Direct Inc, a direct marketing agency specializing in catalogs and e-commerce. He can be reached at (505) 989-9451 or via email at bill@lchdirect.com.