Catalog Merchandising: Five Steps for Easy Square Inch Analysis, part 1 of 2

Squinch analysis can reveal surprising potential for improvement in products that have been selling adequately, but not impressively, in a small amount of space or in a mediocre location in the catalog. If sales per square inch for a poorly located product compares favorably with the figures for other best-selling products, featuring the newly discovered winner can increase its sales dramatically –- without spending more money.