Catalog Merchandising: Five Steps for Easy Square Inch Analysis, part 1 of 2

The mechanics of producing a squinch analysis are time consuming, but not difficult:

1. Measure how much space each product takes up on each page including both image and text.

2. Measure all editorial and white space so you account for every inch of space on page. The editorial and white space is weighted back to each product and the total is entered into one column on a spreadsheet.