Catalog Marketing: Your Brand Never Takes a Summer Vacation

4. Get internal stakeholders involved: “In order to get buy-in for new strategies, you have to tap into your internal expertise,” Syverson says. Employees who are passionate about your brand can’t only reveal what the problems are, they often can provide solutions you wouldn’t have considered. Additionally, in order to build buy-in for new brand initiatives, you need to foster a collaborative environment. “When people see they’re part of a greater solution and that they can make a difference, most people want to excel at what they’re doing,” she says. It’s then that you can create some energy and get everyone focused toward a common goal.