Catalog Marketing: Your Brand Never Takes a Summer Vacation

Another way to tell that your brand needs a shot in the arm is your employees’ attitudes. “If your employees are jazzed about the company, its products and their own futures,” Syverson points out, “they can convey that to customers. But if they’re apathetic in any way, it’ll show.”

2. First step on the road to brand recovery: Once you’ve established that your brand needs an overhaul, fix it. “It starts with fully immersing yourself in the brand and the customer experience,” Syverson says. She recommends asking yourself the following questions: