Catalog Marketing: Your Brand Never Takes a Summer Vacation

1. Signs your brand is in trouble: If sales have started to slip or plateau, it’s a sign that your brand isn’t living up to its promise, Syverson says. While you may have decreased prospecting efforts or reduced circulation over the slow summer months, it’s also possible that your competition has begun to succeed in areas where you’ve stagnated. Customers who’ve always shopped with you may have found another option they perceive as better, she notes. The trick is finding those areas that have failed to please customers and improving them.