Catalog Marketing: Your Brand Never Takes a Summer Vacation

As the summer winds down, it may be time to check up on key some elements of your catalog business. Among others, consider reenergizing your brand. As Andrea Syverson, marketing strategist and president of Black Forest, Colo.-based catalog consultancy IER Partners, points out, brands are steadily evolving because customers, the competitive environment and the marketplace is constantly changing. Following are Syverson’s step-by-step strategies for reenergizing your brand.