Catalog Marketing: Michael Tiernan Details Boston Proper’s ‘Sexy’ Evolution

Through it all has been the company’s president/CEO Michael Tiernan, who on Apr. 19 delivered the keynote address during the DMA Catalog & Multichannel Council’s annual dinner in New York.

Tiernan and his company have built off a “Let’s Make it Sexy” slogan/mantra they created for Boston Proper not long after they converted what once sold clothes, gifts, toys, gadgets and even office supplies into a dedicated seller of women’s fashion for upscale baby boomers, ages 35-55.