Catalog Doctor: The Amazing, Portable, Low-Cost, Handheld Device for Delivering Sales
Why the catalog still maintains its value in a digital world
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PATIENT%3A<%2Fspan>%20"Doc,%20I'm%20discouraged.%20All%20I%20hear%20is%20that%20online%20is%20where%20the%20sales%20are%20and%20I%20gotta%20pour%20more%20money%20into%20my%20web%20channels.%20That%20means%20I%20need%20to%20cut%20back%20on%20my%20catalog%20program,%20probably%20big%20time.%20What%20should%20I%20do%3F"<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fcatalog-marketing-catalog-design-catalogs%2F" target="_blank" class="email" data-post-id="4951" type="icon_link">
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Susan J. McIntyre
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Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
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