Catalog Doctor: The Amazing, Portable, Low-Cost, Handheld Device for Delivering Sales
In contrast, a catalog can feel like a peaceful haven, a quiet world of aspirational products that you can curl up with, dream about … and buy.
Susan J. McIntyre is the founder and chief strategist of McIntyre Direct, a full-service catalog marketing agency and consulting firm. Susan can be reached at susan@mcintyredirect.com.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
