Catalog Doctor: The Amazing, Portable, Low-Cost, Handheld Device for Delivering Sales
Catalogs Have a Longer Shelf Life
A catalog can keep delivering sales over a longer period of time than other sales channels. Let's say you're mailing a catalog every three weeks. You'll continue to get sales from each catalog for six weeks to eight weeks or more before the sales taper significantly. A catalog is one ad that keeps on giving.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
