Special Report: The Art and Science of Catalog Management

The Art

The “art” of successful catalog management lies in finding and visually presenting the perfect products to your target audience. Here, merchandisers excel with their in-depth understanding and knowledge of a merchandise category. Catalogers develop expertise in particular product categories (both discovered and nurtured); strong vendor/buyer relationships are forged; and opportunities for new, and often exclusive, products emerge. They create a cycle to strengthen brand recognition with consumers. Product selections reflect the mission of the company and set the tone for your print catalog, Web site and other promotional marketing efforts.