Catalog Management: Gain Greater Efficiencies By Getting Marketing And Merchandising In Sync

By Shari Altman and Susan Bates

Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy specializing in acquisition, continuity, DRTV and loyalty marketing. She can be reached at (336) 969-9538 or saltman@altmandedicateddirect.com. Susan Bates is senior merchandising consultant at Susan Bates Consulting and can be reached at sbates@altmandedicateddirect.com.