Special Report: The Art and Science of Catalog Management
Gain greater efficiencies by getting marketing and merchandising in sync
By
Shari Altman
and Susan Bates
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Regardless of whether your merchandising and marketing teams are large or consist of just a few key people, constantly sharing information, interpreting data, adjusting plans and refining offers across department lines is essential in today’s multichannel environment. Companies with this corporate culture are thriving today. By finding a cooperative working model that fits your business, you’ll enjoy greater efficiencies, acquire new customers and retain your existing customer base.
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Shari Altman
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