Special Report: The Art and Science of Catalog Management
Gain greater efficiencies by getting marketing and merchandising in sync
By
Shari Altman
and Susan Bates
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Bridge Across the Divide
Building in routine opportunities for the exchange of ideas is key to encouraging a creative communication flow between your marketing and merchandising groups. Look at your current processes and build in regular meetings, reports and other forums to ensure this exchange has an opportunity to flourish.
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Shari Altman
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