Catalog Management: Gain Greater Efficiencies By Getting Marketing And Merchandising In Sync

By Shari Altman and Susan Bates

Marketers and merchants at consumer electronics cataloger Crutchfield are ready to launch a Web page within minutes of a new product announcement from a major electronics company. FLAX art & design’s Director of Merchandising Patti Ansley has weekly meetings with the company’s marketing department to determine the optimal product to feature on the homepage of its Web site.