Special Report: The Art and Science of Catalog Management
Gain greater efficiencies by getting marketing and merchandising in sync
By
Shari Altman
and Susan Bates
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Unplanned marketing opportunities often lead to new merchandise ideas and products. Successful catalogers quickly respond to these marketing opportunities. For example, Smithsonian Catalogue’s marketers rely on its merchandisers to quickly identify a product for a free mention in a “What’s Hot” shopping article when a newspaper offers the opportunity.
0 Comments
View Comments
Shari Altman
Author's page
Susan Bates
Author's page
Related Content
Comments