Special Report: The Art and Science of Catalog Management
Gain greater efficiencies by getting marketing and merchandising in sync
By
Shari Altman
and Susan Bates
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The company’s Vice President of Marketing Craig Flax says that recent analysis of sales reveal that covers featuring its products outperform the art covers. As such, plans currently are being adjusted and refined to incorporate this new information into future catalog campaigns, without alienating its carefully cultivated customer base.
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Shari Altman
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Susan Bates
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