Catalog List Management and Acquisition Strategies (597 words)

On the brokerage side, look for brokers who can compile this expanding pool of enhanced information very quickly. Also, look for brokers who are astute about making e-mail list recommendations and who have the ability to transfer information to you via the Internet.

List managers should be geared up to use new promotion tools including the Web and e-mail. And as always, they must be experienced in and familiar with your market.