Catalog List Management and Acquisition Strategies (597 words)

He adds this note: "There's more value right now to an Internet-generated name (it's an enhanced demographic). Down the road, I see more Internet-generated lists out there from catalogers."

In Conclusion

Overall, "The more technology there is, the more data there is, the more need there is for list brokers and managers who are up on what's happening," says Candito.