Catalog List Management and Acquisition Strategies (597 words)

"The reins will continue to loosen," he says. That's a good thing for catalogers on the list acquisition and mailing side because these data allow catalogers to target and message more efficiently.

The Impact of the 'Net

With the Internet growing daily, catalogers have to start using it to positively affect their businesses—or risk being left behind. Catalogers should be asking themselves: How can we take the direct marketing business we have in place, and leverage it for the Web? "Look at Computer Discount Warehouse," Candito says. "They were a successful mailer. Now they've built a successful Web site, but they still have not stopped mailing their catalog."