Catalog List Management and Acquisition Strategies (597 words)

While some companies, particularly other catalogers, have been reluctant to make certain types of enhanced data available for rent, there are such advantages on both sides that the trend is likely to move toward more widespread availability of data. "They may look at it as proprietary now," Candito says of such data as dollar value, frequency information and product purchases. But that's probably not the way it's going to be in the not-too-distant future.