Catalog List Management and Acquisition Strategies (597 words)

Here is Candito's take on what catalogers should look for in 2000 and beyond—particularly in the areas of the Internet and enhanced data/cooperative databases.

The Growing Availability of Data

Enhanced data is the name of the game today in catalog list rentals, says Candito. The first thing that catalogers should do is look into working with cooperative databases like Abacus and Z-24. He explains, "These have a positive effect on list acquisition because, theoretically, they can pull more responsive names by being able to identify known product category information, for instance."