Catalog Insert Programs - The Team Approach

While flags and tags are traditionally considered page or product markers, they've proven to be versatile and supportive of other catalog objectives. "Some catalogers like the bind-in card option because it gives them a lot of billboard space to present their messages," Baptie explains.

Indeed, flags can carry all sorts of messages, such as your Web site address, sales call-outs or even third-party advertising. "It depends on the catalog's objectives. Just be sure the creative you design matches the overall brand image of your book," Baptie cautions.