Catalog Insert Programs - The Team Approach

Post-it Flags make for terrific page-marking tools for catalogs, says Ann Baptie, marketing manager, Post-it Direct Response Products at 3M. "The first product we designed contained 10 Post-it Flags in what we call a thin-pack dispenser. It was adhered like a label to a bind-in or directly onto one of the catalog pages. We tested the first product in a retail catalog, and sales were significantly greater in the catalogs with flags, which serve as a reminder to shoppers to place their orders—reducing the potential for lost sales."