Catalog Insert Programs - The Team Approach

Goldstein predicts more advertisers will take advantage of these types of promotional methods in the future. "This is a popular alternative method of advertising for mailers. It's certainly less expensive than direct-mail and package-insert placement."

Advertisers look for key pieces of information supplied by companies like Leon Henry, which provides a comprehensive report to clients, telling them much of what they need to know about a catalog and its customer base, including: descriptions of products, customer demographics and buying trends, mail dates, and circulation figures, Caveats for catalogers: In some cases, you must approve the content and "insertability" of the piece before it goes into your book. A restriction may be the date by which the finished insert must arrive at your catalog printer's facility, which sometimes can be as much as six weeks prior to the actual insertion date.